Interview Harry Johnson Of Pluto Beverage company 04/21/08 Maker of Tonix Energy Soda
Question 1. Who are you and what is the name of your company.
My name is Harry Johnson and the name of my company is The Pluto Beverage
Co. I started the company to create and develop all natural low calorie
energy drinks and sodas for health conscious consumers.
Question 2. How many people work for your company?
The company is a start-up and currently has no employees. Right now I am
handling all of the company responsibilities.
Question 3. How did you come up with the idea for Tonix energy soda?
I wanted to create an all natural, low calorie energy drink. There are
plenty of low calorie energy drinks and sodas and a lot of all natural
energy drinks and sodas but not many that are both low calorie and all
natural on the market. So my goal was to bring the best of both worlds
together and create a beverage with no artificial sweeteners, colors or
flavors.
Question 4. How did you decide which ingredients to put in Tonix?
I wanted to create an energy drink that was different from the other energy
drinks out there. Most energy drinks contain caffeine, taurine and B
vitamins. But I wanted to include amino acids and antioxidants to give an
extra boost of energy without the jitters of too much caffeine.
Question 5. Do you plan on releasing other flavors or other types of drinks?
Yes. I do plan on releasing additional energy drink flavors in the future
as well as other types of drinks -- sodas, etc.
Question 6. Some companies target extreme athletes, Students, Party crowd,
etc... Who is your target market?
The target market for toniX energy soda is health conscious consumers
looking for a healthier and better tasting energy drink alternative that is
also low in calories.
Question 7. Who is your products main competition? Energy drinks, other high
caffeine sodas like Mountain Dew or Pepsi A.M., Energy shots, energy pills?
Main competitors are other all natural energy drinks such as Steaz and
Syzmo. However, the differentiation is that these drinks are not low
calorie. I think that toniX tastes much better too.
Question 8. Is Tonix mixable (as in with alcohol). What is your stance on
mixing energy products with alcohol?
ToniX energy soda is mixable with alcohol. I've tried it with several
different types of alcohol and I think it works best with vodka. As long as
it's in moderation I think it's fine to mix energy drinks with alcohol.
Question 9. Why did you decide to go with the Bottle over the can?
I firmly believe that beverages taste much better in glass bottles than
aluminum cans or plastic bottles. I also think the glass differentiates the
product and fits with perfectly with the all natural positioning of the
product.
Question 10. Who came up with the label design?
The label design was actually a combination of designers. I came up with
the name toniX energy soda and the logo was designed by a company called
Logo Works. The label was then designed by a freelance graphic designer.
Question 11. Tell all Energy drink junkies out there why they should use and
support Tonix energy soda.
Energy drink junkies looking for an all natural low calorie energy drink
should use and support toniX energy soda because it's a great tasting
beverage. It's also a great beverage for consumers looking for a subtle
energy kick without too much caffeine.
Read my review of Tonix Energy soda here